I was delighted recently to be given a brief to doodle zebras and maps in a doodly style. How perfect. The doodliness was Wallop’s contribution to the redesign, with Dusted Design, of a very important website for the NET patient foundation. The results are now launched for all to see and looking great.
Today is NET cancer day – did you know? Hopefully if you didn’t, you will now and will help spread the word.
Dusted were briefed on the redevelopment of the Worldwide NET Cancer Day website following the successful redesign of the NET Patient Foundation website (which represents patients and carers in the UK). In its first year, more than 5,000 signatures were added to their online proclamation and this year the target is for site visitors to show their support via a global map featuring the zebra mascot and a virtual journey around the world. Sharing this message via Facebook, Twitter and email is naturally a key part of support strategy.
Continuing with the global community theme (and social media aspect), another map element of the site aims to join people together from across the world in a global video event brought ‘live’ on the day itself – November 10. As the day moves west, video clips (pulled from YouTube) will become available to watch – from Singapore to Sweden, from the UK to the USA – visitors will see how the World NET Community is working together to raise awareness of NET cancers around the globe.
The zebra mascot stems from the fact, medical students in some countries are taught, “When you hear hoofbeats, think horses, not zebras” to encourage them to think about the most likely and common cause of symptoms. However, this approach risks that rarer diseases like NET cancers (“zebras”) will be overlooked.