Smart idea. A drive through gallery.
12 May 2011
A while back I submitted a mixed media illustration for a project called OUTSMART and I was delighted this week to see it featuring in a whole new form at a pop up exhibition for Smart.
Outsmart was launched by illustrator and Smart admirer Gemma Randall last year. Within a matter of months, the collection of work became huge and is now a beautiful way of showcasing new and original work by some of today’s top illustrators and designers. The aim is for the collection to become many more things such a coffee table style book, printed merchandise, even custom Smart Car wraps.
Its current incarnation however is an appearance of some of the pieces in the Smart Car Drive Through Art Gallery. A test drive centre with a difference! The Drive Through Art Gallery is part of the Smart Urban exhibition currently on at the Southbank in London.
The smart urban stage is a pop-up event, with two weeks of different activities. It features the Future Minds Exhibition, which showcases ideas and innovations that will shape the lives of Londoners in the future, curated by a team of celebrity experts
Most importantly you can take the Smart Car test drive with a difference. The route takes in famous London landmarks, the drive-through art gallery, a hall of mirrors and all sorts of other surprises.
The exhibition finishes on the 16th May so if you’re in London over the weekend, why not pop over and see it for yourself?
