This year, now that my Art and Graphic Design workshops at POST19 have become a firmly established part of the curriculum and my students are all settled and happy, we have decided to start some collaborative projects with other subject teachers. The aim of these collaborative projects is to create products that we can sell at a small profit to enable each course to become self sufficient, with one term's project providing enough income to buy the next term's materials etc. We also want to encourage the students to become more aware of the process involved in creating, branding, packaging, promoting and selling a product. So....what better way to do that, than to start from scratch?
This term we brainstormed ideas with the students and decided to create a small gift set around a 'Hot Chocolate Mug'. We are so lucky at POST19 to have a regular weekly Workshop held at at 318 Ceramics, run by my colleague Kathy Mason and Kathy took control of production, teaching the students all the key skills they needed in how to create the mugs using simple techniques to ensure a consistent product line.
Back in the Graphic Design sessions, students learnt about branding products. We researched and evaluated existing packaging, and practised our branding skills designing our own hot chocolate packaging and creating our own brand of bottled water. Once we were confident, we had a logo competition to design the logo for our mug gift set. We printed and created our own packaging and worked alongside the students in the POST19 Crafts workshops to create a complimentary Batik Napkin to go into the gift set.
The Chocolotta Gift set containing the hand made Hot Chocolate mug, the Batik napkin and a hot chocolate sachet, will be available for sale in time for Mothers Day. A fantastic result! I am so proud of the students for their hard work and efforts and we are hopeful that this, our first collaborative project will set a precedent for many more in the future, allowing our artists to grow and develop as successful artists in their own right.